Questions for Guest Speaker and Media Kit Example Link Posted

What College did you attend?

What led you to work at Rejuvenations?

Do you have any advice about writing in the workplace?

Do you have any pet peeves about other people's writing?






http://www.condenastmediakit.com/gla/

Review on Revision

I reviewed Michelle Hensler's blog post on the classroom assignment revision. I think she has done a really good job. She has taken a mess and cleaned it up. Originally, the instructions to create a shared drive were very confusing. It was hard for me to revise especially since I don't know very much about computers. Michelle has taken the disorganized and sloppy instructions and used less words and better organization. If I needed to create a shared drive on Windows 95, I would just need to read Michelle's instructions and I will be able to do it.




http://docs.google.com/Doc?docid=0AYhrFeGQMyqtZGNwa2QzbnRfMmhiNzJrczYz&hl=en

Logos in Geicos

There is a Geico commercial I seen recently which uses logos to advertise their insurance. This commercial is the funniest Geico commercial I have ever seen. It is a man dressed in a suit talking to the camera asking if switching to Geico will save you 15% or more on car insurance. He then says,"does a 10 pound bag of flour make a really big biscuit?" Then the commercial shows a boy buttering a really big biscuit on a kitchen table. Geico wants the audience to believe that switching to Geico makes logical sense. It is obvious that a ten pound bag of flour would make a really big biscuit, so it would be obvious that switching over to Geico would save you 15% or more on car insurance.
All Geico commercials use logos. The company first used the gecko to advertise. All the gecko commercials had a gecko talk to the camera about how switching to Geico will save 15% or more on car insurance. The company also had an advertising scheme which used cavemen. The slogan, so easy a caveman go do it, is another example of logos. These commercials are very clever and it will be interesting to see what is next. As a little side note, I eventually switched to Geico and it saved me more than 15% on car insurance.