Logos in Geicos

There is a Geico commercial I seen recently which uses logos to advertise their insurance. This commercial is the funniest Geico commercial I have ever seen. It is a man dressed in a suit talking to the camera asking if switching to Geico will save you 15% or more on car insurance. He then says,"does a 10 pound bag of flour make a really big biscuit?" Then the commercial shows a boy buttering a really big biscuit on a kitchen table. Geico wants the audience to believe that switching to Geico makes logical sense. It is obvious that a ten pound bag of flour would make a really big biscuit, so it would be obvious that switching over to Geico would save you 15% or more on car insurance.
All Geico commercials use logos. The company first used the gecko to advertise. All the gecko commercials had a gecko talk to the camera about how switching to Geico will save 15% or more on car insurance. The company also had an advertising scheme which used cavemen. The slogan, so easy a caveman go do it, is another example of logos. These commercials are very clever and it will be interesting to see what is next. As a little side note, I eventually switched to Geico and it saved me more than 15% on car insurance.