Tuesday, January 26, 2010

The Tone of Ridgefield

I have recently received a letter in the mail informing all residents in the city of Ridgefield about rate increases for all utilities. The amount of the increase is only a few dollars, so it is very insignificant. I have lived in Ridgefield for almost four years and every year the rate is increased. The reason for the increases are because of either taxes or increased cost. I have talked to other citizens and some of them are upset about the constant increases. So with all of this background information considered, the letter needs to have a calm, indirect tone that informs negative information.
The letter begins by telling the reader how Ridgefield is committed to serving their residents and how they provide excellent service. This is a way to make the reader feel secure about living in Ridgefield. The tone is confident and direct. The letter then changes to a soft, apologetic tone. The letter explains the purpose of the letter by explaining why, what, and when. After the first two sentences of the apologetic tone, the letter transitions towards a calm, direct tone. It's a sense that since the unfortunate news has been exposed, now it's time to explain all the details.
The letter next offers possible ways to get assistance with paying the increases if you can't afford it. The tone in this portion of the letter feels helpful. It is a sense that the city will do what they can to move forward. This section is followed by the closing paragraph. In the last paragraph, the author explains how they feel about the news. They explain it like they're not happy with it, but it is necessary. The tone is empathetic. It makes the reader feel like they understand your reaction to the news, but they have no choice.












https://docs.google.com/Doc?docid=0AYhrFeGQMyqtZGNwa2QzbnRfMWduZnB4cGZ3&hl=en

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